Among content posted by hotels on Facebook, pictures of restaurant food have the highest engagement, likes, comments and shares for every 1,000 impressions.
Andrew Kraemer's insight:
I came across this article on hotel content on Facebook. While I found the article interesting, there are two facts that stopped me in my tracks:Among the content posted by hotels on Facebook, pictures of their restaurant food have the highest engagement at 27.75 likes -- So apparently people like to look at food.InsideFacebook, a news and analysis service about Facebook, conducted a study among 2,121 hotels and resorts on Facebook scanning about 110,000 posts -- there is at least one company who's sole purpose is to study FB, incredible.