Direct bookings are much coveted by hotels, and a survey of 2500 US consumers finds that free room upgrade is the top incentive that will entice guests.
Andrew Kraemer's insight:
We hear many hotels cry over the cost of a guest who books through an OTA and we understand. Here is a good article about what you can incentivize your guests with to book directly on your website. It is something that should be part of every desk clerk's conversation when they are checking in an OTA guest. We would like to add offering free wi-fi for booking direct.