Everywhere we went we found hoteliers facing similar challenges: How to adapt to changes in technology and traveller behaviour, cut through the noise, and use social media to drive higher awareness, guest satisfaction and revenue?
To that end, here are eight key takeaways from my presentations.
Social media is everywhere. Increasingly, travellers are turning to review sites and social networks to research trips, share experiences and consult trip information and advice from the source they trust most: other travellers. Earned media—getting people talking about and recommending your brand through reviews, ratings, imagery, blogs and online articles—has become an essential component of marketing strategy.
Andrew Kraemer's insight:
If you thought you didn't have anything special to do this week about your company's reputation, here are 8 things for your to-do list. #reputationmanagement #socialmedia